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Google DV360 Services

Enhance your advertising performance with advanced programmatic campaigns using Google's Display & Video 360 platform. Our expert DV360 services combine sophisticated audience targeting with premium inventory access for exceptional campaign results.

Expert DV360 Management for Enterprise Advertisers

Kobelphi's Google DV360 services provide sophisticated programmatic advertising solutions through Google's enterprise-level demand-side platform. Our experienced team combines deep programmatic expertise with strategic marketing knowledge to create high-performing campaigns that leverage DV360's powerful capabilities. Whether you're looking to drive conversions, build brand awareness, or reach specific audience segments, our DV360 solutions deliver measurable results across display, video, audio, and connected TV channels.

Google DV360 Services
OUR SERVICES

Google DV360 Services

Comprehensive programmatic advertising solutions leveraging Google's powerful Display & Video 360 platform for sophisticated targeting and exceptional performance.

DV360 Strategy Development

Comprehensive DV360 strategy development including audience targeting, inventory selection, and performance objectives.

Advanced Audience Targeting

Sophisticated audience targeting using first-party data, third-party segments, and custom audience creation in DV360.

DV360 Campaign Management

End-to-end campaign management including creative development, campaign setup, optimization, and performance reporting.

Cross-Channel Media Buying

Strategic media buying across display, video, audio, and connected TV through Google's DV360 platform.

Programmatic Guaranteed & PMP

Access to premium inventory through programmatic guaranteed deals and private marketplace arrangements in DV360.

DV360 Analytics & Optimization

Comprehensive performance analysis and reporting with actionable insights for continuous campaign optimization.

OUR PROCESS

Our DV360 Process

A systematic approach to programmatic advertising that ensures strategic targeting, efficient implementation, and optimal performance.

Step 01

DV360 Strategy Development

Collaborative development of DV360 strategy including audience targeting, inventory selection, and performance objectives aligned with your business goals.

Step 02

Audience & Targeting Setup

Strategic configuration of audience segments, targeting parameters, and inventory selection based on campaign objectives and target customers.

Step 03

Creative Development & Setup

Creation and implementation of engaging ad creative optimized for DV360 specifications and audience preferences.

Step 04

Campaign Launch & Management

Strategic campaign deployment with continuous monitoring, bid management, and optimization for maximum performance.

Step 05

Performance Analysis & Optimization

Comprehensive analysis of campaign performance with actionable insights and strategic optimizations to maximize ROI.

SUCCESS STORIES

DV360 Success Stories

See how our DV360 campaigns have transformed advertising performance and business results for brands across industries.

Global Brand Achieves 285% ROAS with DV360
Case Study

Global Brand Achieves 285% ROAS with DV360

285% return on ad spend
320% increase in brand awareness
42% reduction in customer acquisition costs
B2B Technology Company Expands Audience Reach
Case Study

B2B Technology Company Expands Audience Reach

215% increase in qualified leads
165% growth in target audience reach
4.5X advertising ROI
Retail Brand Enhances Omnichannel Strategy
Case Study

Retail Brand Enhances Omnichannel Strategy

250% increase in cross-channel conversion
185% growth in store traffic
92% improvement in audience targeting efficiency

Ready to Transform Your Digital Marketing?

Partner with us to develop a data-driven strategy that delivers measurable results and drives sustainable growth for your business.

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Frequently Asked Questions

Find answers to common questions about our services and expertise.

What is Google DV360 and how does it differ from Google Ads?

Google Display & Video 360 (DV360) is Google's enterprise-level programmatic advertising platform that enables sophisticated media buying across display, video, audio, and connected TV inventory. Unlike Google Ads which focuses on search and simpler display campaigns, DV360 offers advanced capabilities including access to premium inventory through programmatic guaranteed deals, sophisticated audience targeting using first and third-party data, cross-device frequency management, and comprehensive campaign planning tools. DV360 is designed for larger advertisers with more complex media buying needs and typically requires higher minimum spends.

What types of inventory can be accessed through DV360?

DV360 provides access to diverse advertising inventory including: Google's owned-and-operated properties (YouTube, Gmail, Google Display Network); premium publisher inventory through programmatic guaranteed deals; open exchange inventory across major supply-side platforms; connected TV inventory across premium publishers; audio inventory including Spotify and podcast networks; and native advertising placements. This comprehensive inventory mix enables advertisers to reach audiences across multiple touchpoints while maintaining centralized campaign management and measurement.

What targeting capabilities does DV360 offer?

DV360 offers sophisticated targeting capabilities including: first-party audience segments from your CRM or website data; Google audience segments based on search and browsing behavior; third-party audience data from verified providers; contextual targeting based on content relevance; affinity and in-market audience segments; demographic and geographic targeting; and advanced frequency management across devices and campaigns. The platform's strength lies in its ability to combine these targeting approaches for precise audience reach while maintaining scale.

What minimum budget is required for DV360 campaigns?

DV360 typically requires a minimum monthly investment of $20,000 when working directly with Google, though this threshold may vary by region and account type. When working through an agency partner like Kobelphi, we can often provide access to DV360 with lower minimum spends through our managed service relationship. Our approach focuses on efficient budget allocation regardless of campaign size to ensure maximum performance and ROI for your programmatic advertising investment.

How do you measure success with DV360 campaigns?

We implement comprehensive measurement frameworks tailored to DV360 campaigns, tracking metrics including viewability rates, video completion rates, conversion attribution, brand lift, and audience reach. DV360 integrates with Google's measurement solutions including Campaign Manager, Google Analytics, and brand lift studies. Our analytics approach connects advertising activities to tangible business outcomes while providing insights for continuous optimization and improved ROI.

CONTACT US

Get in Touch With Our Team

Ready to grow your business? Contact us today to schedule a consultation with one of our digital marketing experts.

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B2B Agency Contact Info

Have questions or want to discuss how we can help your business? Feel free to reach out to us through any of the following channels.

Office Location

123 Business Avenue, Suite 500
San Francisco, CA 94107

Business Hours

Monday - Friday: 9:00 AM - 6:00 PM
Saturday - Sunday: 10:00 AM - 5:00 PM

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