
Google DV360 Services
Enhance your advertising performance with advanced programmatic campaigns using Google's Display & Video 360 platform. Our expert DV360 services combine sophisticated audience targeting with premium inventory access for exceptional campaign results.
Expert DV360 Management for Enterprise Advertisers
Kobelphi's Google DV360 services provide sophisticated programmatic advertising solutions through Google's enterprise-level demand-side platform. Our experienced team combines deep programmatic expertise with strategic marketing knowledge to create high-performing campaigns that leverage DV360's powerful capabilities. Whether you're looking to drive conversions, build brand awareness, or reach specific audience segments, our DV360 solutions deliver measurable results across display, video, audio, and connected TV channels.

Google DV360 Services
Comprehensive programmatic advertising solutions leveraging Google's powerful Display & Video 360 platform for sophisticated targeting and exceptional performance.
DV360 Strategy Development
Comprehensive DV360 strategy development including audience targeting, inventory selection, and performance objectives.
Advanced Audience Targeting
Sophisticated audience targeting using first-party data, third-party segments, and custom audience creation in DV360.
DV360 Campaign Management
End-to-end campaign management including creative development, campaign setup, optimization, and performance reporting.
Cross-Channel Media Buying
Strategic media buying across display, video, audio, and connected TV through Google's DV360 platform.
Programmatic Guaranteed & PMP
Access to premium inventory through programmatic guaranteed deals and private marketplace arrangements in DV360.
DV360 Analytics & Optimization
Comprehensive performance analysis and reporting with actionable insights for continuous campaign optimization.
Our DV360 Process
A systematic approach to programmatic advertising that ensures strategic targeting, efficient implementation, and optimal performance.
DV360 Strategy Development
Collaborative development of DV360 strategy including audience targeting, inventory selection, and performance objectives aligned with your business goals.
Audience & Targeting Setup
Strategic configuration of audience segments, targeting parameters, and inventory selection based on campaign objectives and target customers.
Creative Development & Setup
Creation and implementation of engaging ad creative optimized for DV360 specifications and audience preferences.
Campaign Launch & Management
Strategic campaign deployment with continuous monitoring, bid management, and optimization for maximum performance.
Performance Analysis & Optimization
Comprehensive analysis of campaign performance with actionable insights and strategic optimizations to maximize ROI.
DV360 Success Stories
See how our DV360 campaigns have transformed advertising performance and business results for brands across industries.

Global Brand Achieves 285% ROAS with DV360

B2B Technology Company Expands Audience Reach

Retail Brand Enhances Omnichannel Strategy
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Book a Strategy SessionFrequently Asked Questions
Find answers to common questions about our services and expertise.
What is Google DV360 and how does it differ from Google Ads?
Google Display & Video 360 (DV360) is Google's enterprise-level programmatic advertising platform that enables sophisticated media buying across display, video, audio, and connected TV inventory. Unlike Google Ads which focuses on search and simpler display campaigns, DV360 offers advanced capabilities including access to premium inventory through programmatic guaranteed deals, sophisticated audience targeting using first and third-party data, cross-device frequency management, and comprehensive campaign planning tools. DV360 is designed for larger advertisers with more complex media buying needs and typically requires higher minimum spends.
What types of inventory can be accessed through DV360?
DV360 provides access to diverse advertising inventory including: Google's owned-and-operated properties (YouTube, Gmail, Google Display Network); premium publisher inventory through programmatic guaranteed deals; open exchange inventory across major supply-side platforms; connected TV inventory across premium publishers; audio inventory including Spotify and podcast networks; and native advertising placements. This comprehensive inventory mix enables advertisers to reach audiences across multiple touchpoints while maintaining centralized campaign management and measurement.
What targeting capabilities does DV360 offer?
DV360 offers sophisticated targeting capabilities including: first-party audience segments from your CRM or website data; Google audience segments based on search and browsing behavior; third-party audience data from verified providers; contextual targeting based on content relevance; affinity and in-market audience segments; demographic and geographic targeting; and advanced frequency management across devices and campaigns. The platform's strength lies in its ability to combine these targeting approaches for precise audience reach while maintaining scale.
What minimum budget is required for DV360 campaigns?
DV360 typically requires a minimum monthly investment of $20,000 when working directly with Google, though this threshold may vary by region and account type. When working through an agency partner like Kobelphi, we can often provide access to DV360 with lower minimum spends through our managed service relationship. Our approach focuses on efficient budget allocation regardless of campaign size to ensure maximum performance and ROI for your programmatic advertising investment.
How do you measure success with DV360 campaigns?
We implement comprehensive measurement frameworks tailored to DV360 campaigns, tracking metrics including viewability rates, video completion rates, conversion attribution, brand lift, and audience reach. DV360 integrates with Google's measurement solutions including Campaign Manager, Google Analytics, and brand lift studies. Our analytics approach connects advertising activities to tangible business outcomes while providing insights for continuous optimization and improved ROI.
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