Amazon DSP Services
Enhance your advertising performance with strategic programmatic campaigns through Amazon's demand-side platform. Our expert Amazon DSP services combine audience targeting precision with extensive reach across Amazon properties and the open web.
Expert Amazon DSP Management for Maximum Impact
Kobelphi's Amazon DSP services provide sophisticated programmatic advertising solutions through Amazon's powerful demand-side platform. Our experienced team combines deep Amazon advertising expertise with programmatic best practices to create high-performing campaigns that leverage Amazon's unique audience data. Whether you're looking to drive e-commerce sales, build brand awareness, or reach new audiences, our Amazon DSP solutions deliver measurable results across Amazon properties and beyond.
Amazon DSP Services
Comprehensive programmatic advertising solutions leveraging Amazon's powerful demand-side platform for targeted reach and exceptional performance.
Amazon DSP Strategy
Comprehensive Amazon DSP strategy development including audience targeting, inventory selection, and performance objectives.
Amazon Audience Targeting
Sophisticated audience targeting using Amazon's proprietary data including purchase behavior, browsing history, and lifestyle segments.
Amazon DSP Campaign Management
End-to-end campaign management including creative development, campaign setup, optimization, and performance reporting.
Amazon Retail Media
Strategic advertising on Amazon's owned and operated properties including Amazon.com, IMDb, and Fire TV.
Amazon Off-Platform Advertising
Expanded reach through Amazon DSP's access to premium third-party websites, mobile apps, and connected TV inventory.
Amazon DSP Analytics
Comprehensive performance analysis and reporting with actionable insights for continuous campaign optimization.
Our Amazon DSP Process
A systematic approach to Amazon programmatic advertising that ensures strategic targeting, efficient implementation, and optimal performance.
Amazon DSP Strategy Development
Collaborative development of Amazon DSP strategy including audience targeting, inventory selection, and performance objectives aligned with your business goals.
Audience & Targeting Setup
Strategic configuration of audience segments, targeting parameters, and inventory selection based on campaign objectives and target customers.
Creative Development & Setup
Creation and implementation of engaging ad creative optimized for Amazon DSP specifications and audience preferences.
Campaign Launch & Management
Strategic campaign deployment with continuous monitoring, bid management, and optimization for maximum performance.
Performance Analysis & Optimization
Comprehensive analysis of campaign performance with actionable insights and strategic optimizations to maximize ROI.
Amazon DSP Success Stories
See how our Amazon DSP campaigns have transformed advertising performance and business results for brands across industries.
E-commerce Brand Achieves 320% ROAS with Amazon DSP
Consumer Products Company Expands Market Reach
Retail Brand Enhances Omnichannel Strategy
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Book a Strategy SessionFrequently Asked Questions
Find answers to common questions about our services and expertise.
What is Amazon DSP and how does it differ from other programmatic platforms?
Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising platform that enables advertisers to programmatically purchase display, video, and audio ads across Amazon's owned sites and apps as well as third-party exchanges. What differentiates Amazon DSP is its exclusive access to Amazon's proprietary audience data based on actual shopping and browsing behaviors, providing unparalleled targeting precision for consumer goods and retail advertisers. Unlike other DSPs, Amazon's platform combines the power of purchase intent data with extensive reach across both Amazon properties and the wider web.
What types of inventory can be accessed through Amazon DSP?
Amazon DSP provides access to diverse advertising inventory including: Amazon owned-and-operated properties (Amazon.com, IMDb, Twitch, Fire TV); Amazon Publisher Services premium publisher network; third-party exchanges and supply-side platforms; connected TV inventory across premium publishers; audio inventory including Amazon Music; and mobile app inventory. This comprehensive inventory mix enables advertisers to reach audiences across multiple touchpoints while leveraging Amazon's powerful targeting capabilities.
What targeting capabilities does Amazon DSP offer?
Amazon DSP offers sophisticated targeting capabilities including: in-market audience segments based on recent shopping behaviors; lifestyle segments derived from purchase patterns; remarketing to previous site visitors or product viewers; lookalike audiences similar to existing customers; contextual targeting based on content relevance; and demographic targeting. The platform's unique strength lies in its purchase-based targeting derived from actual Amazon shopping data, providing unparalleled precision for consumer-focused campaigns.
What minimum budget is required for Amazon DSP campaigns?
Amazon DSP typically requires a minimum monthly investment of $10,000 when working directly with Amazon, though this threshold may vary by region and account type. When working through an agency partner like Kobelphi, we can often provide access to Amazon DSP with lower minimum spends through our managed service relationship. Our approach focuses on efficient budget allocation regardless of campaign size to ensure maximum performance and ROI for your Amazon advertising investment.
How do you measure success with Amazon DSP campaigns?
We implement comprehensive measurement frameworks tailored to Amazon DSP campaigns, tracking metrics including return on ad spend (ROAS), new-to-brand customers, detailed conversion attribution, brand lift, and audience reach. Amazon DSP provides robust measurement capabilities including view-through conversions and cross-device attribution. Our analytics approach connects advertising activities to tangible business outcomes while providing insights for continuous optimization and improved ROI.
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Office Location
123 Business Avenue, Suite 500
San Francisco, CA 94107
Business Hours
Monday - Friday: 9:00 AM - 6:00 PM
Saturday - Sunday: 10:00 AM - 5:00 PM