Kobelphi Launches AutoABM™: AI-Powered B2B Marketing Automation Platform

London, UK – January 15, 2025 – Kobelphi, a leading B2B digital marketing agency, today announced the official launch of AutoABM™, an innovative AI-powered account-based marketing automation platform designed specifically for enterprise B2B companies. This groundbreaking platform combines advanced artificial intelligence, machine learning algorithms, and proven ABM methodologies to deliver unprecedented automation and personalization in B2B marketing campaigns.

Revolutionary AI-Powered ABM Platform

AutoABM™ represents a significant advancement in Account-Based Marketing Technology, offering enterprise companies a comprehensive solution for identifying, targeting, and engaging high-value accounts at scale. The platform leverages proprietary AI algorithms developed through Kobelphi's 28+ years of B2B marketing expertise and analysis of over 10,000 successful campaigns.

Key platform capabilities include:

• AI-powered account identification and scoring
• Automated personalization across multiple channels
• Real-time campaign optimization and adjustment
• Advanced attribution modeling and ROI tracking
• Seamless integration with existing marketing technology stacks

Advanced AI and Machine Learning Features

AutoABM™ incorporates cutting-edge artificial intelligence and machine learning technologies to automate complex ABM processes while maintaining the personalization and strategic thinking that drives successful B2B Marketing Automation.

Core AI Capabilities

• Predictive Account Scoring: Machine learning algorithms analyze over 200 data points to identify and prioritize high-value target accounts
• Dynamic Content Generation: AI-powered content creation and personalization based on account characteristics and engagement patterns
• Intelligent Channel Orchestration: Automated selection and optimization of marketing channels based on account preferences and behavior
• Real-Time Optimization: Continuous campaign adjustment based on performance data and engagement signals
• Predictive Analytics: Advanced forecasting of account conversion probability and revenue potential

Platform Architecture and Integration

AutoABM™ is built on a modern, cloud-native architecture that ensures scalability, security, and seamless integration with existing marketing technology ecosystems. The platform supports enterprise-grade requirements while maintaining ease of use for marketing teams.

"AutoABM™ represents the culmination of nearly three decades of B2B marketing expertise combined with cutting-edge AI technology. We've created a platform that doesn't just automate ABM processes—it intelligently optimizes them in real-time, delivering results that were previously impossible to achieve at scale. This is the future of B2B marketing automation."

Beta Testing Results and Performance

AutoABM™ underwent extensive beta testing with 25 enterprise clients across various industries, including technology, healthcare, manufacturing, and financial services. The results demonstrated significant improvements in ABM campaign performance and efficiency.

Beta Testing Outcomes

• Account Engagement: 285% increase in target account engagement rates
• Pipeline Generation: 420% improvement in qualified pipeline creation
• Sales Cycle Acceleration: 45% reduction in average sales cycle length
• Marketing Efficiency: 65% reduction in campaign setup and management time
• ROI Performance: Average 4.2X return on marketing investment

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Industry Applications and Use Cases

AutoABM™ is designed to serve diverse B2B industries with specialized configurations and industry-specific features. The platform adapts to unique industry requirements while maintaining core ABM functionality.

Technology Sector Applications

• SaaS platform customer acquisition and expansion
• Enterprise software sales acceleration
• Technology partnership development
• Developer community engagement
• Product launch and adoption campaigns

Healthcare Industry Solutions

• Medical device market penetration
• Healthcare provider engagement
• Pharmaceutical market access
• Clinical trial recruitment
• Healthcare technology adoption

Manufacturing and Industrial

• Industrial equipment sales
• Supply chain partner engagement
• Manufacturing technology adoption
• Global market expansion
• Channel partner development

Platform Pricing and Availability

AutoABM™ is available immediately for enterprise clients through Kobelphi's direct sales team and authorized partners. The platform offers flexible pricing models to accommodate various business sizes and requirements.

Pricing Tiers

• Enterprise Starter: Up to 1,000 target accounts, core AI features
• Enterprise Professional: Up to 5,000 target accounts, advanced analytics
• Enterprise Elite: Unlimited accounts, full AI suite, dedicated support
• Custom Enterprise: Tailored solutions for complex requirements

Technology Partnerships and Integrations

AutoABM™ features native integrations with leading marketing and sales platforms, ensuring seamless workflow integration and data synchronization across the marketing technology stack.

Supported Integrations

• CRM Platforms: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive
• Marketing Automation: Marketo, Pardot, Eloqua, ActiveCampaign
• Analytics Platforms: Google Analytics, Adobe Analytics, Mixpanel
• Advertising Platforms: LinkedIn, Google Ads, Facebook, Twitter
• Data Platforms: Snowflake, BigQuery, AWS, Azure

Future Development and Roadmap

Kobelphi plans continuous enhancement of AutoABM™ with regular feature releases and capability expansions. The development roadmap includes advanced AI features, additional integrations, and industry-specific modules.

2025 Development Priorities

• Advanced conversational AI for account engagement
• Predictive revenue forecasting capabilities
• Enhanced mobile application and interface
• Expanded international market support
• Industry-specific AI models and templates

Training and Support Services

Kobelphi provides comprehensive training and support services to ensure successful AutoABM™ implementation and optimization. These services include onboarding, training, and ongoing strategic consultation.

Support Services

• Implementation Services: Platform setup, configuration, and integration
• Training Programs: User training, best practices, and certification
• Strategic Consulting: ABM strategy development and optimization
• Technical Support: 24/7 technical assistance and troubleshooting
• Success Management: Dedicated customer success managers

About AutoABM™

AutoABM™ is Kobelphi's flagship marketing automation platform, designed specifically for enterprise B2B account-based marketing. The platform combines advanced AI technology with proven ABM methodologies to deliver automated, personalized, and highly effective marketing campaigns. Learn more about AutoABM™ at www.kobelphi.com/apps/autoabm.

About Kobelphi

Founded in 1997, Kobelphi is a leading B2B digital marketing agency specializing in data-driven strategies that deliver measurable results. The agency serves enterprise clients across healthcare, technology, manufacturing, and energy sectors, providing comprehensive services including digital marketing, account-based marketing, marketing automation, and strategic consulting. With the launch of AutoABM™, Kobelphi continues to innovate at the intersection of marketing expertise and advanced technology.

For more information about AutoABM™ and Kobelphi's services, visit www.kobelphi.com or contact our team at contact@kobelphi.com.

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