London, UK – March 10, 2025 – Kobelphi, a leading B2B digital marketing agency, today announced its nomination for the prestigious Best EMEA Paid Media Direct-to-Consumer Campaign award at the 2025 Digital Marketing Excellence Awards. This recognition highlights Kobelphi's innovative approach to Direct-to-Consumer Marketing and exceptional campaign performance across European, Middle Eastern, and African markets.
Award Recognition for Marketing Excellence
The nomination recognizes Kobelphi's groundbreaking DTC campaign that achieved remarkable results for a leading consumer technology brand. The campaign demonstrated exceptional creativity, strategic execution, and measurable business impact across multiple EMEA markets. Our specialized direct-to-consumer marketing services continue to set industry standards for performance and innovation.
Key campaign achievements that led to the nomination:
- 425% increase in direct-to-consumer sales
- 312% improvement in customer acquisition efficiency
- 185% growth in brand awareness across EMEA markets
- 92% reduction in cost per acquisition
- 4.8X return on advertising spend (ROAS)
Innovative Paid Media Strategy
The award-nominated campaign showcased Kobelphi's expertise in Paid Media Strategy and multi-channel optimization. The campaign leveraged advanced targeting capabilities, creative optimization, and data-driven insights to deliver exceptional results across diverse EMEA markets.
Campaign Innovation Highlights
- AI-Powered Audience Targeting: Utilized machine learning algorithms to identify and target high-value consumer segments across 15 EMEA countries
- Dynamic Creative Optimization: Implemented real-time creative testing and optimization across multiple ad formats and platforms
- Cross-Channel Attribution: Developed sophisticated attribution modeling to track customer journeys across touchpoints
- Localized Market Approach: Customized messaging and creative assets for cultural and linguistic preferences in each market
- Performance-Based Optimization: Continuous campaign refinement based on real-time performance data and consumer behavior insights
Industry Recognition and Impact
This nomination reinforces Kobelphi's position as a leader in Digital Marketing Innovation and demonstrates our commitment to delivering exceptional results for clients across diverse industries and markets. Our paid advertising services continue to drive industry-leading performance for B2B and DTC campaigns.
"This nomination is a testament to our team's dedication to innovation and excellence in digital marketing. Our success in the DTC space demonstrates how our B2B expertise translates into exceptional results across all marketing disciplines. We're honored to be recognized alongside the industry's best campaigns."
Campaign Performance Metrics
The nominated campaign delivered exceptional performance across key metrics, demonstrating the effectiveness of Kobelphi's strategic approach to Performance Marketing:
| Metric | Baseline | Campaign Result | Improvement |
|---|---|---|---|
| Direct Sales Revenue | €2.1M | €11.0M | +425% |
| Customer Acquisition Cost | €125 | €10 | -92% |
| Brand Awareness | 18% | 51% | +185% |
| Return on Ad Spend | 1.2X | 4.8X | +300% |
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Book a Strategy SessionAbout the Digital Marketing Excellence Awards
The Digital Marketing Excellence Awards recognize outstanding achievements in digital marketing across Europe, Middle East, and Africa. The awards celebrate innovation, creativity, and measurable business impact in various categories including paid media, content marketing, social media, and emerging technologies.
The Best EMEA Paid Media DTC Campaign category specifically honors campaigns that demonstrate:
- Exceptional creative execution and innovation
- Outstanding performance metrics and ROI
- Effective cross-market strategy implementation
- Advanced use of marketing technology and data
- Measurable business impact and growth
Kobelphi's Continued Growth and Innovation
This nomination comes as Kobelphi continues to expand its service offerings and market presence. Recent company milestones include:
- Launch of AutoABM™ platform for AI-powered account-based marketing
- Expansion into new EMEA markets through strategic partnerships
- Development of advanced marketing analytics capabilities
- Investment in AI and machine learning technologies
- Growth of specialized industry expertise teams
Future Marketing Innovation
Building on this recognition, Kobelphi continues to invest in cutting-edge marketing technologies and strategies. Our focus areas for 2025 include:
Advanced AI Integration
- Predictive customer behavior modeling
- Automated campaign optimization
- Real-time personalization at scale
- AI-powered creative generation
- Intelligent budget allocation
Cross-Channel Excellence
- Unified customer journey orchestration
- Advanced attribution modeling
- Seamless omnichannel experiences
- Integrated performance measurement
- Dynamic channel optimization
About Kobelphi
Founded in 1997, Kobelphi is a leading B2B digital marketing agency specializing in data-driven strategies that deliver measurable results. With offices across 36 countries and expertise in over 50 languages, Kobelphi serves clients ranging from emerging startups to Fortune 500 companies. The agency's comprehensive services include digital marketing, SEO, paid advertising, content marketing, and strategic consulting.
For more information about Kobelphi's award-nominated campaign and digital marketing services, visit www.kobelphi.com or contact our team at contact@kobelphi.com.
Media Contact
Sarah Johnson
Chief Marketing Officer
Kobelphi
Email: press@kobelphi.com
Phone: +44 20 7123 4567
