LinkedIn Retargeting Services
Enhance your B2B conversion rates with strategic retargeting campaigns on LinkedIn's professional network. Our expert LinkedIn remarketing services help you re-engage website visitors, nurture prospects, and drive conversions with personalized messaging to business audiences.
Expert LinkedIn Retargeting for B2B Conversion
Kobelphi's LinkedIn retargeting services provide sophisticated remarketing solutions specifically designed for B2B companies. Our experienced team combines deep LinkedIn advertising expertise with strategic audience segmentation to create high-performing retargeting campaigns that re-engage your website visitors in a professional context. Whether you're looking to nurture leads, drive demo requests, or increase conversions, our LinkedIn retargeting solutions deliver measurable results for B2B organizations.
LinkedIn Retargeting Services
Comprehensive B2B remarketing solutions leveraging LinkedIn's professional network for effective audience re-engagement and conversion optimization.
LinkedIn Retargeting Strategy
Comprehensive LinkedIn retargeting strategy development including audience segmentation, creative approach, and performance objectives.
B2B Audience Segmentation
Sophisticated B2B audience segmentation based on website behavior, conversion stage, and professional attributes for personalized retargeting.
Lead Generation Forms
Strategic implementation of LinkedIn Lead Gen Forms with retargeting to streamline lead capture and improve conversion rates.
Account-Based Retargeting
Targeted retargeting of key accounts and decision-makers as part of comprehensive account-based marketing strategies.
Conversion Path Optimization
Strategic optimization of conversion paths and landing pages to maximize the effectiveness of LinkedIn retargeting campaigns.
LinkedIn Retargeting Analytics
Comprehensive performance analysis and reporting with actionable insights for continuous campaign optimization.
Our LinkedIn Retargeting Process
A systematic approach to B2B remarketing that ensures strategic audience segmentation, compelling creative, and optimal performance.
Retargeting Strategy Development
Collaborative development of LinkedIn retargeting strategy including audience segmentation, messaging approach, and performance objectives aligned with your B2B goals.
Insight Tag & Audience Implementation
Strategic configuration of LinkedIn Insight Tag, audience lists, and segmentation parameters based on user behavior and conversion stages.
Creative Development & Setup
Creation and implementation of engaging B2B retargeting creative optimized for different audience segments and campaign objectives.
Campaign Launch & Management
Strategic campaign deployment with continuous monitoring, bid management, and optimization for maximum performance.
Performance Analysis & Optimization
Comprehensive analysis of retargeting performance with actionable insights and strategic optimizations to maximize ROI.
LinkedIn Retargeting Success Stories
See how our LinkedIn retargeting campaigns have transformed B2B conversion rates and business results for organizations across industries.
B2B Technology Company Achieves 285% Lead Growth
Professional Services Firm Enhances Client Acquisition
SaaS Platform Improves Conversion Funnel
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Book a Strategy SessionFrequently Asked Questions
Find answers to common questions about our services and expertise.
What is LinkedIn retargeting and how does it work?
LinkedIn retargeting is a sophisticated advertising technique that allows you to show targeted ads to users who have previously visited your website or engaged with your content on LinkedIn. It works by placing the LinkedIn Insight Tag on your website to track visitor behavior, then creating matched audiences based on specific pages visited or actions taken. You can then create tailored ads to reach these audiences as they browse LinkedIn. This strategy is particularly powerful for B2B marketing as it enables you to reconnect with professional audiences who showed interest but didn't convert, delivering personalized messaging based on their previous interactions.
What types of retargeting are available through LinkedIn?
LinkedIn offers several retargeting types including: Website Retargeting targeting users based on specific page visits or website sections; Video Retargeting reaching users who engaged with your video content; Lead Gen Form Retargeting targeting users who opened or submitted your lead forms; Event Retargeting reaching users who engaged with your LinkedIn events; and Company Page Retargeting targeting users who engaged with your company page. Each type serves different objectives and can be strategically combined for comprehensive B2B remarketing campaigns.
How should LinkedIn retargeting audiences be segmented for best results?
Effective LinkedIn retargeting segmentation includes: behavior-based segments (specific page visitors, content downloaders, form abandoners); engagement-level segments (casual browsers vs. deep engagers); conversion funnel stages (awareness, consideration, decision); time-based segments (recent vs. older visitors); and value-based segments (high-value prospects vs. general visitors). Our approach creates granular audience segments with tailored messaging and bidding strategies for each group, significantly improving relevance and conversion rates compared to broad retargeting approaches.
What is the minimum audience size for LinkedIn retargeting campaigns?
LinkedIn requires a minimum audience size of 300 matched members before retargeting campaigns can begin serving. This threshold is higher than some other platforms due to LinkedIn's professional focus and privacy considerations. Our retargeting strategies account for this threshold by implementing appropriate audience building tactics and creating strategic segment combinations to ensure campaigns can launch effectively while maintaining targeting precision.
How do you measure success with LinkedIn retargeting campaigns?
We implement comprehensive measurement frameworks tailored to B2B objectives, tracking metrics including lead generation rates, cost per lead, lead quality scores, conversion rate lift compared to non-retargeting campaigns, pipeline influence, and ultimately ROI. LinkedIn's professional context requires measurement approaches that account for longer B2B sales cycles and multiple decision-makers. Our analytics approach connects retargeting activities to tangible business outcomes while providing insights for continuous optimization.
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B2B Agency Contact Info
Have questions or want to discuss how we can help your business? Feel free to reach out to us through any of the following channels.
Office Location
123 Business Avenue, Suite 500
San Francisco, CA 94107
Business Hours
Monday - Friday: 9:00 AM - 6:00 PM
Saturday - Sunday: 10:00 AM - 5:00 PM