Healthcare Professional Engagement Services
Drive medical technology adoption with strategic HCP engagement programs that deliver clinical value, build relationships, and influence treatment decisions.
Strategic Healthcare Professional Engagement
Kobelphi's HCP engagement services help medical device companies effectively connect with physicians, surgeons, nurses, and other healthcare professionals. Our specialized approach combines deep understanding of clinical workflows with strategic marketing expertise to create programs that deliver scientific value while driving technology adoption.
Comprehensive HCP Engagement Solutions
Expert healthcare professional engagement services designed to drive medical device adoption and clinical advocacy through value-driven programs.
HCP Engagement Strategy
Comprehensive healthcare professional engagement strategies that drive awareness, consideration, and adoption of medical devices and technologies.
Clinical Education Development
Expert development of clinical education content that builds healthcare professional knowledge on device technology, procedural techniques, and patient selection.
Digital HCP Engagement
Strategic digital engagement programs that reach healthcare professionals through targeted channels, personalized content, and value-driven interactions.
Virtual Clinical Training
Innovative virtual training programs that deliver procedural education to healthcare professionals through webinars, virtual labs, and digital platforms.
KOL Development Programs
Strategic key opinion leader development programs that build scientific partnerships, foster advocacy, and advance clinical adoption of medical technologies.
HCP Engagement Compliance
Comprehensive compliance frameworks that ensure HCP engagement activities adhere to regulatory requirements while achieving business objectives.
Get Your Free HCP Engagement Strategy Audit
Discover opportunities to enhance your healthcare professional engagement. Our medical device marketing experts will analyze your current strategy and provide actionable recommendations for improved results.
Our Proven HCP Engagement Process
A systematic approach to healthcare professional engagement that builds meaningful clinical relationships, delivers educational value, and drives measurable technology adoption.
Project Kick-Off, Analysis & Market Research
Start with a kick-off meeting to align on project goals, and optionally conduct market research and analyze client needs to shape the approach.
Strategy Development
Create a tailored marketing strategy designed to drive growth, visibility, and align with your business objectives.
Design & Asset Creation
Develop all marketing assets required to execute the strategy—visuals, eBooks, videos, landing pages, and tech integrations.
Campaign Execution & Optimization
Launch campaigns with continuous management and optimization to improve conversion rates and overall impact.
Performance Tracking & Insights
Monitor key metrics closely, deliver actionable insights, and refine the strategy to fuel ongoing improvements.
HCP Engagement Success Stories
See how our strategic healthcare professional engagement approach has transformed clinical adoption and influence for medical device companies.
Medical Device Company Increases HCP Engagement by 350%
Surgical Technology Firm Expands KOL Network by 280%
Medical Technology Company Transforms Clinical Education
Ready to Transform Your Digital Marketing?
Partner with us to develop a data-driven strategy that delivers measurable results and drives sustainable growth for your business.
Book a Strategy SessionFrequently Asked Questions
Find answers to common questions about our services and expertise.
What is healthcare professional (HCP) engagement for medical devices?
HCP engagement for medical devices involves strategic communication and education with physicians, nurses, surgeons, and other healthcare providers to build awareness, develop clinical skills, and drive adoption of medical technologies. It focuses on delivering clinical value, procedural training, and scientific evidence through compliant, value-driven channels.
How does medical device HCP engagement differ from pharmaceutical HCP marketing?
Medical device HCP engagement focuses more on procedural training, hands-on experience, technical capabilities, and clinical workflow integration, while pharmaceutical HCP marketing emphasizes clinical evidence, treatment protocols, and prescribing information. Device engagement often requires more interactive education and skills development.
What are the most effective channels for reaching HCPs with medical device information?
Effective medical device HCP channels include specialized medical platforms (Doximity, Medscape), professional society partnerships, procedural training programs, peer-to-peer education, scientific symposia, and increasingly, virtual training platforms and digital demonstration tools that showcase device functionality.
How do you measure medical device HCP engagement success?
Medical device HCP engagement success is measured through metrics like procedural adoption rates, training completion, clinical confidence scores, advocacy development, speaker program participation, and ultimately, device utilization and sales growth within target healthcare facilities.
What experience does Kobelphi have in medical device HCP engagement?
Kobelphi has extensive experience developing HCP engagement strategies for medical device companies across product categories. Our team includes specialized healthcare marketers with deep expertise in engaging physician audiences, developing clinical education programs, and creating compliant HCP engagement initiatives that drive measurable device adoption.
Get in Touch With Our Team
Ready to grow your business? Contact us today to schedule a consultation with one of our digital marketing experts.
Let's Start a Conversation
B2B Agency Contact Info
Have questions or want to discuss how we can help your business? Feel free to reach out to us through any of the following channels.
Office Location
123 Business Avenue, Suite 500
San Francisco, CA 94107
Business Hours
Monday - Friday: 9:00 AM - 6:00 PM
Saturday - Sunday: 10:00 AM - 5:00 PM