Go-to-Market Strategy Research
Validate your market entry strategy with expert go-to-market research designed for B2B organizations. Our comprehensive assessment of market opportunities, buyer personas, and launch strategies delivers actionable insights for successful product introductions.
Expert GTM Research with 28+ Years of Launch Excellence
Kobelphi's go-to-market strategy research services combine sophisticated validation methodologies with deep launch expertise to deliver actionable go-to-market insights. Our experienced research team has guided over 950 successful product launches across diverse industries, providing strategic guidance for market entry, positioning, and launch optimization. Whether you need opportunity validation, buyer persona development, or channel strategy research, our GTM approach delivers launch confidence through comprehensive analysis and expert interpretation.
Comprehensive GTM Research Services
Expert go-to-market research methodologies designed to validate launch strategies and maximize market entry success for B2B organizations.
Market Opportunity Validation
Comprehensive assessment of market opportunities, size estimation, and growth potential to validate go-to-market strategies.
Buyer Persona Development
Research-based creation of detailed buyer personas including needs, behaviors, decision criteria, and journey mapping for targeted GTM strategies.
Channel Strategy Research
Strategic assessment of distribution channels, partner ecosystems, and go-to-market pathways for optimal market access and coverage.
Messaging & Positioning Research
Data-driven development and validation of value propositions, messaging frameworks, and positioning strategies for market resonance.
Pricing Strategy Validation
Comprehensive research to validate pricing models, optimize price points, and align monetization strategies with market expectations.
Competitive GTM Analysis
Strategic assessment of competitor go-to-market strategies, tactics, and execution to identify differentiation opportunities and potential threats.
Our 5-Step GTM Research Process
A systematic approach to go-to-market research that combines comprehensive validation with expert analysis for strategic insights and successful market entry.
GTM Research Strategy Development
Collaborative development of go-to-market research objectives, methodology selection, and comprehensive research design tailored to your specific launch requirements.
Market & Customer Research
Comprehensive research with target customers, market experts, and industry stakeholders to validate assumptions and refine go-to-market approach.
Competitive & Channel Analysis
Strategic assessment of competitive landscape, channel dynamics, and market access pathways to optimize go-to-market strategy.
GTM Strategy Validation
Comprehensive validation of go-to-market elements including positioning, messaging, pricing, and channel strategies through market testing.
Strategic GTM Recommendations
Development of actionable go-to-market recommendations, launch strategies, and implementation guidance based on comprehensive research findings.
GTM Research Success Stories
See how our go-to-market research services have transformed launch strategies and market entry success for B2B organizations.
Technology Company Achieves Successful Product Launch
Healthcare Solution Optimizes Market Entry Strategy
Manufacturing Firm Expands to New Markets
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Book a Strategy SessionFrequently Asked Questions
Find answers to common questions about our services and expertise.
What is go-to-market strategy research?
Go-to-market (GTM) strategy research is the systematic investigation and validation of key elements required for successful market entry or product launch. It includes market opportunity assessment, buyer persona development, competitive analysis, channel evaluation, messaging testing, and pricing validation. This research provides the evidence base for confident go-to-market decisions and reduces launch risks through data-driven strategy development.
When should GTM research be conducted in the product development cycle?
Ideally, GTM research should begin early in the product development cycle to validate market opportunities and inform product requirements. However, it provides value at multiple stages: early research validates market potential, mid-cycle research refines positioning and messaging, and pre-launch research optimizes pricing and channel strategies. For maximum impact, we recommend an iterative research approach throughout the development process.
How do you research and develop buyer personas?
Our buyer persona research combines multiple methodologies including in-depth interviews with target customers, analysis of existing customer data, digital behavior assessment, and buying journey mapping. We go beyond basic demographics to understand deep motivations, decision criteria, information sources, and buying processes. Our research creates multi-dimensional personas that guide effective targeting and messaging strategies.
How do you validate pricing strategies?
We employ sophisticated pricing research methodologies including conjoint analysis, Van Westendorp price sensitivity measurement, Gabor-Granger techniques, and competitive benchmarking. Our approach evaluates both absolute price points and relative value perception to identify optimal pricing strategies that maximize both market adoption and revenue potential.
What makes B2B go-to-market research different from consumer research?
B2B go-to-market research addresses the unique complexities of business purchasing decisions, including multiple stakeholders, longer sales cycles, and technical evaluation criteria. Our B2B methodology focuses on mapping complex buying committees, understanding formal and informal decision processes, evaluating technical and business requirements, and assessing channel dynamics specific to business markets.
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B2B Agency Contact Info
Have questions or want to discuss how we can help your business? Feel free to reach out to us through any of the following channels.
Office Location
123 Business Avenue, Suite 500
San Francisco, CA 94107
Business Hours
Monday - Friday: 9:00 AM - 6:00 PM
Saturday - Sunday: 10:00 AM - 5:00 PM