Marketing Services for Event Companies
Drive sustainable growth with data-driven marketing strategies specifically designed for event producers, trade show organizers, and conference companies.
28+ Years of Event Industry Marketing Excellence
With over two decades of experience in event industry marketing, we understand the unique challenges and opportunities in the conference and trade show sector. Our team of event marketing specialists combines industry expertise with data-driven strategies to deliver exceptional results for event production companies.
Marketing Services for Event Companies
Strategic marketing solutions tailored specifically for event producers, trade show organizers, and conference companies.
Event Company Marketing Strategy
Data-driven marketing strategies tailored for event producers, focusing on attendee acquisition, exhibitor growth, and brand development.
Event Attendee Acquisition
Strategic marketing solutions designed to drive registration and attendance for conferences, trade shows, and corporate events.
Exhibitor & Sponsor Marketing
Expert marketing programs to attract exhibitors, sponsors, and partners for events and trade shows.
Event SEO & Content Marketing
Specialized SEO and content strategies to improve your event's visibility in search results and drive qualified registrations.
Event Social Media Marketing
Strategic social media campaigns to build event communities, drive engagement, and increase registrations.
Event Email Marketing
Comprehensive email marketing programs for attendee acquisition, exhibitor recruitment, and event community engagement.
Event Industry Marketing Specialties
Specialized marketing solutions for every segment of the event production industry.
Trade Show Marketing
Specialized marketing for trade show producers focusing on exhibitor recruitment, attendee acquisition, and industry positioning.
Conference Marketing
Strategic marketing for conference organizers emphasizing speaker quality, networking opportunities, and educational value.
Corporate Event Marketing
Tailored marketing solutions for corporate event producers focusing on executive attendance and sponsorship development.
Virtual Event Marketing
Specialized marketing for virtual and hybrid event platforms focusing on digital engagement and global reach.
Festival & Entertainment Event Marketing
Strategic marketing for festival producers and entertainment event companies focusing on ticket sales and experience marketing.
Exhibition Marketing
Specialized marketing for exhibition companies focusing on exhibitor value proposition and attendee quality.
Our proven approach to Event Company Marketing
A systematic methodology that delivers consistent results across all event marketing campaigns while addressing the unique challenges of attendee acquisition and exhibitor recruitment.
Project Kick-Off, Analysis & Market Research
Start with a kick-off meeting to align on project goals, and optionally conduct market research and analyze client needs to shape the approach.
Strategy Development
Create a tailored marketing strategy designed to drive growth, visibility, and align with your business objectives.
Design & Asset Creation
Develop all marketing assets required to execute the strategy—visuals, eBooks, videos, landing pages, and tech integrations.
Campaign Execution & Optimization
Launch campaigns with continuous management and optimization to improve conversion rates and overall impact.
Performance Tracking & Insights
Monitor key metrics closely, deliver actionable insights, and refine the strategy to fuel ongoing improvements.
Event Company Marketing Success Stories
See how our event-focused marketing strategies have transformed growth for conference and trade show producers.
Trade Show Producer Achieves 285% Exhibitor Growth
Conference Company's Digital Transformation
Virtual Event Platform's Growth Acceleration
Ready to Transform Your Digital Marketing?
Partner with us to develop a data-driven strategy that delivers measurable results and drives sustainable growth for your business.
Book a Strategy SessionFrequently Asked Questions
Find answers to common questions about our services and expertise.
What makes marketing for event companies different?
Marketing for event companies involves the unique challenge of marketing to multiple audiences simultaneously—attendees, exhibitors, sponsors, and speakers—each with different motivations and decision factors. Event marketing also operates under strict timelines with defined conversion windows and requires balancing immediate registration goals with long-term brand building. Our event company marketing approach addresses these unique dynamics with strategies specifically designed for the event business model.
How do you help event companies attract more attendees?
We implement comprehensive attendee acquisition strategies including targeted digital advertising, content marketing highlighting event value, email nurture campaigns, early bird and group incentives, speaker and exhibitor co-marketing, and strategic partnerships. Our data-driven approach identifies the most effective attendee acquisition channels for your specific event type and audience demographics.
What strategies work best for exhibitor and sponsor recruitment?
The most effective exhibitor recruitment strategies include sophisticated audience quality messaging, targeted account-based marketing to ideal exhibitors, ROI-focused value propositions, case studies featuring successful exhibitors, and personalized outreach campaigns. Our approach emphasizes demonstrating concrete business value and qualified audience access to maximize exhibitor participation and sponsorship revenue.
How do you measure success for event company marketing?
We implement comprehensive measurement frameworks tailored to event business objectives, tracking metrics including registration volume, exhibitor sales, revenue per attendee, marketing cost per registration, attendee satisfaction, and exhibitor ROI. Our analytics approach connects marketing activities to tangible business outcomes while providing insights for continuous optimization and improved event performance.
Get in Touch With Our Team
Ready to grow your business? Contact us today to schedule a consultation with one of our digital marketing experts.
Let's Start a Conversation
B2B Agency Contact Info
Have questions or want to discuss how we can help your business? Feel free to reach out to us through any of the following channels.
Office Location
123 Business Avenue, Suite 500
San Francisco, CA 94107
Business Hours
Monday - Friday: 9:00 AM - 6:00 PM
Saturday - Sunday: 10:00 AM - 5:00 PM