12X ROAS for SaaS Platform Through Strategic PPC
Our data-driven PPC strategy helped a B2B SaaS platform achieve a 12X return on ad spend while reducing their cost per acquisition by 45%.
Key Results
12X return on ad spend
45% lower acquisition costs
285% increase in demos
SaaS Digital Marketing Challenge
A rapidly growing enterprise SaaS platform needed to scale their customer acquisition while maintaining efficiency. Despite a strong product and growing market, their digital marketing efforts weren’t delivering the desired ROI. Learn more about our specialized technology marketing services.
Key Challenges:
- High customer acquisition costs
- Inefficient ad spend
- Limited market visibility
- Complex sales cycle
- Competitive market space
SaaS Marketing Strategy
Our comprehensive digital marketing strategy focused on four key areas:
1. PPC Optimization
Our paid advertising services delivered:
- Complete account restructure
- Advanced audience targeting
- Bid strategy optimization
- Landing page enhancement
- Conversion tracking setup
2. Multi-Channel Approach
- LinkedIn Ads optimization
- Google Ads enhancement
- Remarketing campaigns
- Display network targeting
- Video advertising
3. Content Strategy
Through our expert content marketing services, we:
- Created conversion content
- Developed landing pages
- Implemented video strategy
- Enhanced ad messaging
- Built resource library
4. Conversion Optimization
- Landing page testing
- Form optimization
- Demo booking process
- Lead qualification
- Nurture workflow
Implementation Timeline
| Phase | Duration | Key Activities | Outcomes |
|---|---|---|---|
| Account Restructure | 4 weeks | PPC optimization, setup | 45% lower CPA |
| Content Development | 6 weeks | Landing pages, assets | 85% conversion lift |
| Channel Expansion | 8 weeks | Multi-channel launch | 3X reach increase |
| Optimization | Ongoing | Testing, refinement | 12X ROAS |
SaaS Marketing Results
Our strategic approach delivered exceptional results:
1. PPC Performance
- 12X return on ad spend
- 45% reduction in CPA
- 285% increase in demos
- 92% higher conversion rates
2. Market Impact
- 3X increase in market reach
- 250% more qualified leads
- 165% growth in brand searches
- 85% better ad relevance
3. Revenue Growth
- 225% increase in pipeline
- 4.8X marketing ROI
- 35% larger deal sizes
- 45% faster sales cycle
Success Factors
Key elements driving success included:
-
Strategic Excellence
- Data-driven approach
- Advanced targeting
- Multi-channel integration
- Continuous optimization
-
Content Quality
- Conversion focus
- Clear value proposition
- Technical accuracy
- Regular updates
-
Technical Setup
- Advanced tracking
- Attribution modeling
- Testing framework
- Automation
"Kobelphi's strategic approach to PPC transformed our customer acquisition. Their team's expertise helped us achieve exceptional ROI while significantly reducing our acquisition costs."
CMO Enterprise SaaS Provider
Ongoing Growth Strategy
We continue to enhance results through:
- Market expansion
- New channel testing
- Advanced automation
- Personalization
- Account-based marketing
Learn more about our comprehensive digital marketing services and how we can help transform your SaaS company’s digital marketing performance.