Manufacturing Firm Increases Qualified Leads by 165%
We developed a comprehensive digital strategy that helped an industrial manufacturer increase qualified leads by 165% and reduce their sales cycle by 30%.
Key Results
165% increase in qualified leads
30% reduction in sales cycle
185% increase in organic traffic
Manufacturing Digital Marketing Challenge
A leading industrial manufacturer struggled to generate quality leads and establish digital authority in a traditionally offline industry. Despite their 50-year history and excellent reputation, their digital presence wasn’t effectively reaching modern B2B buyers. Learn more about our specialized manufacturing marketing solutions.
Key Challenges:
- Limited online visibility
- Outdated digital presence
- High reliance on trade shows
- Complex product portfolio
- Technical audience needs
Manufacturing Marketing Strategy
Our comprehensive digital marketing strategy focused on four key areas:
1. Digital Presence Optimization
- Complete website redesign
- Technical product content development
- Mobile-first approach
- Enhanced user experience
- Improved site architecture
2. Content Strategy
Through our expert content marketing services, we:
- Created technical content library
- Developed industry resources
- Implemented video content strategy
- Enhanced product documentation
- Built thought leadership
3. SEO Implementation
Our SEO services delivered:
- Technical SEO optimization
- Industry keyword targeting
- Local SEO for facilities
- International SEO strategy
- Schema markup implementation
4. Lead Generation
- Custom conversion paths
- Technical resource library
- Product configurators
- RFQ process optimization
- Sales enablement tools
Implementation Timeline
| Phase | Duration | Key Activities | Outcomes |
|---|---|---|---|
| Digital Foundation | 8 weeks | Website redesign, technical setup | Modern digital presence |
| Content Development | 12 weeks | Technical content, resources | 200+ technical assets |
| SEO & Visibility | Ongoing | Technical SEO, optimization | 185% traffic increase |
| Lead Generation | Ongoing | Conversion optimization | 165% more leads |
Manufacturing Marketing Results
Our strategic approach delivered exceptional results:
1. Lead Generation Success
- 165% increase in qualified leads
- 30% reduction in sales cycle
- 92% improvement in lead quality
- 78% increase in RFQ submissions
2. Digital Presence Impact
- 185% increase in organic traffic
- 250% improvement in site engagement
- 145% increase in resource downloads
- 95% higher mobile conversion rate
3. Business Growth
- 156% increase in digital revenue
- 4.2X marketing ROI
- 35% larger average deal size
- 125% growth in new markets
Success Factors
Key elements driving success included:
-
Technical Excellence
- Robust digital infrastructure
- Mobile optimization
- Technical content quality
- Enhanced user experience
-
Content Strategy
- Industry expertise focus
- Technical resource library
- Regular content updates
- Multi-format approach
-
Lead Generation
- Optimized conversion paths
- Technical qualification
- Sales integration
- Automated nurturing
"Kobelphi transformed our digital marketing approach. Their understanding of the manufacturing sector and technical expertise helped us reach new markets and significantly improve our lead generation."
VP of Marketing Leading Industrial Manufacturer
Ongoing Growth Strategy
We continue to enhance results through:
- Market expansion initiatives
- Advanced marketing automation
- Enhanced sales enablement
- New product launches
- Channel partner program
Learn more about our comprehensive digital marketing services and how we can help transform your manufacturing company’s digital presence.