EventSURGE Platform
Maximize your event marketing ROI with our advanced geofencing platform. EventSURGE targets B2B decision-makers before, during, and after industry events with coordinated multi-channel campaigns for maximum conversion value.
Advanced B2B Event Marketing Platform
EventSURGE is a sophisticated event marketing platform that transforms how B2B companies engage with decision-makers at industry events. Our proprietary geofencing technology targets prospects attending conferences, trade shows, and professional gatherings with personalized messaging across multiple channels. The platform coordinates marketing efforts before events to build awareness, during events to drive engagement, and after events to nurture leads—creating a seamless experience that maximizes conversion opportunities from high-value in-person events.
Key Platform Capabilities
Powerful features designed to transform your event marketing through precision targeting, multi-channel engagement, and comprehensive measurement.
B2B Decision-Maker Targeting
Precision targeting of B2B decision-makers attending industry events, conferences, and trade shows through advanced geofencing technology.
Event Geofencing Campaigns
Sophisticated location-based targeting that delivers personalized messaging to attendees during events and follows them post-event.
Multi-Channel Event Marketing
Coordinated marketing across digital channels before, during, and after events to maximize engagement and conversion opportunities.
Competitor Event Targeting
Strategic targeting of attendees at competitor events, booths, and presentations to capture competitive market share.
Event ROI Measurement
Comprehensive analytics that track engagement, lead generation, and conversion metrics to measure event marketing effectiveness.
Post-Event Nurturing Automation
Automated follow-up and nurturing sequences for event attendees based on their specific interests and engagement levels.
Implementation & Success Process
A systematic approach to event marketing campaign deployment that delivers maximum ROI and sustainable engagement with event attendees.
Event Strategy Development
Collaborative development of event marketing objectives, target audience definition, and campaign approach aligned with your business goals.
Geofencing Setup & Configuration
Technical implementation of geofencing parameters, targeting criteria, and multi-channel campaign integration for selected events.
Content & Campaign Development
Creation of event-specific content, personalized messaging, and multi-phase campaigns for pre-event, during-event, and post-event engagement.
Campaign Activation & Monitoring
Strategic launch of event marketing campaigns with real-time performance monitoring, audience engagement tracking, and dynamic optimization.
Post-Event Optimization & Analysis
Comprehensive performance analysis, lead nurturing optimization, and ROI measurement to maximize event marketing impact and inform future strategies.
Platform Success Stories
See how EventSURGE has transformed event marketing performance and ROI for organizations across industries.
Technology Company Achieves 350% ROI at Industry Conference
Manufacturing Firm Targets Competitor's Trade Show
Healthcare Technology Provider Enhances Event Presence
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Book a Strategy SessionFrequently Asked Questions
Find answers to common questions about our services and expertise.
How does EventSURGE's geofencing technology work?
EventSURGE uses advanced location-based targeting that creates virtual boundaries around event venues, conference centers, and specific areas within these locations. When B2B decision-makers enter these geofenced areas, they can be targeted with personalized messaging across multiple digital channels including mobile, social media, and display networks. The platform maintains this targeting capability during the event and extends it afterward to continue engagement with these high-value prospects.
What types of events work best with the platform?
EventSURGE delivers exceptional results for industry conferences, trade shows, professional seminars, and corporate events where B2B decision-makers gather. The platform is particularly effective for events with defined physical locations, professional attendee profiles, and business-focused content. Both large industry conventions and smaller executive forums can be effectively targeted, with customized approaches based on event size, audience composition, and business objectives.
How far in advance should event campaigns be planned?
For optimal results, we recommend beginning event campaign planning 8-12 weeks before major events. This timeline allows for comprehensive strategy development, audience research, content creation, and pre-event engagement campaigns. The platform can be implemented with shorter timelines when necessary, but early planning enables more sophisticated multi-phase campaigns that engage prospects before, during, and after the event for maximum impact.
What privacy and compliance measures does EventSURGE implement?
EventSURGE is built with privacy by design, incorporating comprehensive compliance features for location-based marketing regulations across global markets. The platform uses anonymized data, implements consent management, and follows all applicable privacy laws including GDPR and CCPA. Our approach balances effective targeting with respect for privacy preferences and regulatory requirements to ensure ethical and compliant event marketing.
How does the platform measure event marketing ROI?
EventSURGE provides comprehensive ROI measurement through multi-touch attribution, engagement tracking, and conversion analysis. The platform connects event interactions to downstream marketing and sales activities, allowing you to track leads from initial event engagement through the entire sales process. Custom ROI dashboards show key metrics including cost per lead, cost per opportunity, pipeline influence, and revenue attribution to demonstrate clear event marketing value.
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Contact Information
Have questions or want to discuss how we can help your business? Feel free to reach out to us through any of the following channels.
Office Location
123 Business Avenue, Suite 500
San Francisco, CA 94107
Business Hours
Monday - Friday: 9:00 AM - 6:00 PM
Saturday - Sunday: 10:00 AM - 5:00 PM